A thriving business requires a mix of strategies that are thoughtfully put into motion and continually evaluated. The Business Model, Business Purpose and Value Proposition are all strategies. A successful strategy is built on a clear understanding of value creation. This involves bridging the gap between the customer’s desire to pay for products and services and the cost. Businesses create value by widening the gap between a customer’s willingness to pay and the cost of the product or service. This will ensure continuous growth and success.

Concentrating on the needs of the customers is crucial to achieving success in an entirely new business. While it might appear obvious, many companies do not realize this simple truth and get entangled in administrative tasks and daily goals that distract them from delivering work that is focused on the customer.

Another important aspect of success in business is identifying its competitive advantage, which entails understanding what sets it apart from other companies and taking advantage of that uniqueness. Apple, for example, has built its brand on providing unique products and experiences that are disruptive to the lives of its customers. This is achieved through a constant commitment to innovation as well as an unambiguous vision for the company that is shared with employees, partners and investors.

The final aspect to running a successful company is to create an environment that encourages creativity and rewards new ideas, even if they do not result in immediate profits. It can be a difficult task but it’s important to recognize that success over the long term in business is an ad hoc process and can’t be influenced or rushed by quick success.